Sustainability’s Market Return

2017-09-11T20:59:52-04:00January 11th, 2017|

As a marketing (we prefer the term engagement) company, we are always keeping our eyes out for the latest research that will help our clients to grow. My work focuses on sustainability in the food and agricultural sector – and how we take our farmer and food company clients to the next level of growth by creating captivating messaging and exciting opportunities for consumers to experience a brand – with the farmer’s story and sustainability playing a starring role in that process. So, when I read a story yesterday in Inc. with the title: “New Research Shows that Marketing Sustainability Can Sway Customers Worldwide,” you can imagine my excitement! The study, commissioned by Unilever (makers of Dove soap, […]