“Find a pro-environmental, pro-agriculture issue that is consistent with market-based principles for the Senator to lead on.”  It was 1999 and I was working as a legislative assistant for a U.S. Senator from my home state of Kansas on the issues of agriculture, energy and the environment.  I took to the assignment with the determination and enthusiasm only possible when you don’t really know that you are being sent to find a unicorn.

I set about getting input from multiple environmental and agricultural organizations.  Thankfully, Environmental Defense Fund and The Nature Conservancy introduced me to an idea I would grow to love — and one day, launch a company in […]