“If you want to stand out from the crowd, give people a reason not to forget you.” — Sir Richard Branson
There are many intrinsic rewards for being a mission-based brand — a company that exists to both make a profit and provide a societal benefit. With the rise of the conscious consumer, there is also a business case to be made for choosing to make your brand about profit plus mission.
At Grounded Growth, our primary focus is to create regenerative partnerships between food companies and farmers. These partnerships take a number of different forms, but they all share a common feature: they provide funding to expand the farmer’s regenerative […]