25 06, 2018

The ROI of Doing Good

2018-06-25T17:24:40-04:00June 25th, 2018|

“If you want to stand out from the crowd, give people a reason not to forget you.”   Sir Richard Branson   

 

There are many intrinsic rewards for being a mission-based brand — a company that exists to both make a profit and provide a societal benefit.  With the rise of the conscious consumer, there is also a business case to be made for choosing to make your brand about profit plus mission. 

At Grounded Growth, our primary focus is to create regenerative partnerships between food companies and farmers.  These partnerships take a number of different forms, but they all share a common feature: they provide funding to expand the farmer’s regenerative […]

1 06, 2018

The Curveball’s Gift

2018-06-01T07:42:01-04:00June 1st, 2018|

Our partnerships give consumers a direct and practical way to support the earth’s restoration while also helping good farms and challenger food brands stand out from the crowd.  Our new name is an even better reflection of our mission.

Sometimes, life sends you a curveball you weren’t expecting—or wanting.  Like when it really sets in that you are going to have to share your parents with a new baby sibling.    

The challenge is to get past that initial desire to go negative.  Choosing to use the unwanted change as a growth opportunity can yield amazing results. 

I have had […]

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