The ingredients we are getting ready to bring to market will change the food industry. Talk about disruption! Check out where we have regenerative farmers located and a snapshot of what they are growing below.
What if you could buy food that contains more of the nutrients our bodies need to be healthy?
Turns out, we could. If ingredient makers choose to partner with regenerative farmers who conduct nutrient density testing of their crops . . . like, oh, members of Grounded Growth!?!!
In this week’s RegenerativeMinute, Grounded Growth member Dr. Jill Clapperton shares one example from this promising area of study showing how regenerative agriculture can create more nutrient dense food.
What is Nutrient Density Testing?
Nutrient density testing is one way to quantify the nutritional benefits that result from the choices farmers make about how to grow their crops.
Grounded Growth is very focused on this promising area of inquiry […]
I’ve never been a patient person . . . and yet, patience is most certainly required when you are trying to build a new market . . . a new way of doing things.
People have so much fear of change. They fear it for good reasons. Disruption means risk . . . it means there is a chance that a decision you make could hurt your team, your company . . . and of course, your family. We are hard-wired to minimize risk for good reasons.
I know this. I’ve lived it. And yet, I forget that it is fear holding people […]
Over the years, I’ve learned so much from the New Hope Network. From attending their amazing Natural Products Expo West & Expo East trade shows, to their natural business school course . . . to staying up-to-date on the latest consumer trends through the great content they continually provide. As company that is trying to bridge the gap between farmers and the natural products sector, a huge part of that pathway runs right through the New Hope Network.
So, when they included us in a list of 10 amazing organizations moving regenerative agriculture forward . . . it was quite a day! Of course, […]
In this week’s Regenerative Minute, we featured the regenerative mindset . . . but there’s just too much more to say about this. So, we’ve added a companion video that gives you a bit more depth into our thinking on this important topic. Don’t worry, it’s only 4 minutes 🙂
Can a checklist measure what consumers find most valuable?
Regenerative agriculture is far more than a set of farming practices . . . it is a mindset. This is a critical part of the value a regenerative supply chain can provide — so in this video, we go a little deeper into the regenerative mindset and how Grounded Growth embeds it into the supply chains it is supporting.
Want to learn […]
Did you know that regenerative agriculture actually increases the land’s ability to absorb water from a hard rain? Sadly, this is not the case with conventional farming — which often leaves soils dried out and acting more like cement pavement.
Water infiltration –or, how fast water can get into the ground after a hard rain, is a key metric that helps identify if land is healthy.
Regenerative agriculture helps increase the land’s ability to capture the rain — even hard rains . . . which means less need for irrigation and less run off of fertilizer (natural or not) from the land and into rivers.
How? All those year-round living roots, cover crops […]
By Sara Harper, founder of Grounded Growth
Did you know that today’s consumers actually want honesty from brands and believe overwhelmingly that they are not getting it?
According to consumer research from the Consumer Goods Forum, 66% of Millennials and 79% of Gen Z consumers think that brands are never honest, or not honest enough about environmental issues.
What’s more — 58% of both Millennials and Gen Z report that they would trust a brand more if they shared challenges and “work in […]
Join us for a power-packed half-day session that explores building regenerative supply chains with our network!
Event co-located with Regenerative Food Systems Investment Forum
Members will deepen the relationships they have established online. Non-members get a chance to experience the Grounded Growth network and learn about how we help members add value to their business by embracing regenerative agriculture. Together, we will take another step toward fixing our food system!
8:15-8:30am Our Value-Adding Partnership Pathways (Sara Harper)
Just think about the positive power of bringing beef to your customers that was made in ways that were regenerative for the land, the cows — and our climate.
It is a fantastic story that our Grounded Growth producers can help you tell……and, they can provide the data to prove it. If you are a smaller brand — working with our producers in your supply chain means your main ingredient can have more beneficial claims and data than your big competitors can ever match . . […]