Grounded Growth Founder Sara Harper Shares An Outcome-Based Approach for Regenerative Agriculture on The Modern Acre Podcast

2019-12-04T11:23:40-05:00December 4th, 2019|

 

How do you REALLY build trust with consumers who are bombarded with different marketing and certification claims about products that are supposedly healthier for people and the planet?  How can brands and farmers BOTH win from bringing regenerative agriculture to market — so that it actually does deliver some of the world-saving claims being made in its name?

Our view is that the answer to these challenges is to define and measure regenerative agriculture by its outcomes, not a checklist of practices that can mislead consumers.

This week, Grounded Growth’s founder, Sara Harper was able to share this perspective — and new opportunities we will be pursuing in 2020 […]