27 09, 2019

3 Projects Bringing Regenerative Agriculture to Market

2019-09-27T12:16:13-04:00September 27th, 2019|

We’ve been steadily assembling the relationships, tools and people to build regenerative supply chains.  Building a new, value-added market is not easy — it requires a lot of trust-building and change management.  This is why we can’t share the details of much of what we work on in our members-only platform.

But we now have 3 projects that are far enough along that we can provide an overview to folks that might be interested in joining us.  These three projects put on display our vision, strategy and process for building a regenerative food system.

We will share an overview of our projects at our meeting this Monday in Oakland, CA co-located with the […]

17 09, 2019

Grounded Growth Named As Key Organization Moving Regenerative Agriculture Forward

2019-09-18T11:45:09-04:00September 17th, 2019|

Over the years, I’ve learned so much from the New Hope Network.  From attending their amazing Natural Products Expo West & Expo East trade shows, to their natural business school course . . . to staying up-to-date on the latest consumer trends through the great content they continually provide.  As company that is trying to bridge the gap between farmers and the natural products sector, a huge part of that pathway runs right through the New Hope Network.

So, when they included us in a list of 10 amazing organizations moving regenerative agriculture forward . . . it was quite a day!  Of course, […]

12 09, 2019

Beyond Checklists — Diving Deeper into the Regenerative Mindset

2019-09-12T18:14:23-04:00September 12th, 2019|

In this week’s Regenerative Minute, we featured the regenerative mindset . . . but there’s just too much more to say about this.  So, we’ve added a companion video that gives you a bit more depth into our  thinking on this important topic.  Don’t worry, it’s only 4 minutes 🙂

Can a checklist measure what consumers find most valuable?

Regenerative agriculture is far more than a set of farming practices . . . it is a mindset. This is a critical part of the value a regenerative supply chain can provide — so in this video, we go a little deeper into the regenerative mindset and how Grounded Growth embeds it into the supply chains it is supporting.

Want to learn […]

10 07, 2019

Consumers Want the Workhorse, Not the Unicorn

2019-07-10T21:35:45-04:00July 10th, 2019|

By Sara Harper, founder of Grounded Growth

Did you know that today’s consumers actually want honesty from brands and believe overwhelmingly that they are not getting it?

According to consumer research from the Consumer Goods Forum, 66% of Millennials and 79% of Gen Z consumers think that brands are never honest, or not honest enough about environmental issues.

What’s more — 58% of both Millennials and Gen Z report that they would trust a brand more if they shared challenges and “work in […]

25 06, 2019

Meet the Regenerative Consumer

2019-06-25T18:23:07-04:00June 25th, 2019|

Despite a growing amount of coverage, the term “regenerative agriculture,” is not well-known to consumers . . . yet.
Still, there are many reasons to believe that as consumers get to know about regenerative agriculture, they will love it.  We know this because this way of growing ingredients actually delivers on almost all the things that consumers say they want in a food system.  But more than that, it delivers on a deeper desire to return to valuing authentic relationships in an age of so much hype.
To see the alignment between what regenerative agriculture offers and what consumers want, consider what the regenerative consumer will be:
Much like the land that grows our food, consumers yearn to […]

7 06, 2019

Why Settle for Grass-Fed? You Can Have REGENERATIVE!

2019-06-21T19:35:05-04:00June 7th, 2019|

Just think about the positive power of bringing beef to your customers that was made in ways that were regenerative for the land, the cows — and our climate.

It is a fantastic story that our Grounded Growth producers can help you tell……and, they can provide the data to prove it. If you are a smaller brand — working with our producers in your supply chain means your main ingredient can have more beneficial claims and data than your big competitors can ever match . . […]

4 06, 2019

The Modern Acre Podcast Features Grounded Growth

2019-06-04T12:37:50-04:00June 4th, 2019|

This week Grounded Growth is being featured on The Modern Acre podcast on our favorite topic: regenerative agriculture!!

The Modern Acre is a community of farmers, professionals and entrepreneurs passionate about building their ag businesses through modern day innovation and technology.

We are so grateful to co-hosts Tim and Tyler Nuss for featuring our practical perspective on regenerative farming — and our work to create win-win partnerships between farmers and small food companies that make regenerative accessible for consumers.

You can listen to the episode wherever you get your podcasts — or click on the link below to listen from their website.

LISTEN HERE

This is a fantastic opportunity to […]

30 05, 2019

A Better Way for Small Businesses

2019-05-30T20:40:25-04:00May 30th, 2019|

Why did you start your business?

Was it to fight with your supply chain?
Was it to find the cheapest ingredients — made who knows how?

Of course not!

You — small businesses in the natural products space — took the massive risk of launching and building a business because you wanted to bring something wholesome and good to people.

What if you could return to making your business something WHOLESOME again? What if you could build real relationships with parts of the supply chain — like the makers of your ingredients, that share your passion and purpose. And what if this effort actually made your business more profitable, not less?

At Grounded Growth — we’ve created […]

22 05, 2019

Get Grounded: Regenerative Made Practical

2019-05-22T16:15:05-04:00May 22nd, 2019|

Regenerative agriculture is getting a lot of attention.  Did you know that smaller brands could actually have an ADVANTAGE in bringing it to market? Grounded Growth is helping small brands and regenerative farmers find the win-win by working together.

It’s not every day that something like this is possible — not only can it give your brand an advantage with consumers, it can help restore YOUR passion for the business you love — turning your business into a means to help heal the earth.

Subscribe to our mailing list to learn how to communicate the benefits of this amazing thing to your consumers — and how brands like yours can make a real […]

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