Grounded Growth Members Share How Regenerative Farming Captures the Rain!
Did you know that regenerative agriculture actually increases the land’s ability to absorb water from a hard rain? Sadly, this is not the case with conventional farming — which often leaves soils dried out and acting more like cement pavement.
Water infiltration –or, how fast water can get into the ground after a hard rain, is a key metric that helps identify if land is healthy.
Regenerative agriculture helps increase the land’s ability to capture the rain […]
Consumers Want the Workhorse, Not the Unicorn
By Sara Harper, founder of Grounded Growth
Did you know that today’s consumers actually want honesty from brands and believe overwhelmingly that they are not getting it?
According to consumer research from the Consumer Goods Forum, 66% of Millennials and 79% of Gen Z consumers think that brands are never […]
Meet the Regenerative Consumer
