If we want a different food system — one that is optimal for both people and the planet, we ALL have to share the risk it takes to get there. Consumers have the powerđŸ’„ to create an incentive for food companies that are fighting hard for their attention— to support farmers who can heal the earth 🌎 for us all! Together, we can help farmers shift toward regenerative agriculture at a scale that can make a real difference.  

If we want to share the rewards of an agricultural system that uses less chemicals and stores carbon in the ground, we all have to share the risk that comes with making big changes to a small margin business (like a farm).