25 06, 2019

Meet the Regenerative Consumer

2019-06-25T18:23:07-04:00June 25th, 2019|

Despite a growing amount of coverage, the term “regenerative agriculture,” is not well-known to consumers . . . yet.
Still, there are many reasons to believe that as consumers get to know about regenerative agriculture, they will love it.  We know this because this way of growing ingredients actually delivers on almost all the things that consumers say they want in a food system.  But more than that, it delivers on a deeper desire to return to valuing authentic relationships in an age of so much hype.
To see the alignment between what regenerative agriculture offers and what consumers want, consider what the regenerative consumer will be:
Much like the land that grows our food, consumers yearn to […]
21 06, 2019

Come Meet Our Members & Explore Building Regenerative Supply Chains Together!

2019-06-25T12:28:46-04:00June 21st, 2019|

Join us for a power-packed half-day session that explores building regenerative supply chains with our network!

Event co-located with Regenerative Food Systems Investment Forum

Members will deepen the relationships they have established online.  Non-members get a chance to experience the Grounded Growth network and learn about how we help members add value to their business by embracing regenerative agriculture.   Together, we will take another step toward fixing our food system!

8:00-8:15am           Introductions

8:15-8:30am           Our Value-Adding Partnership Pathways (Sara Harper)

8:30-9:00am      […]

17 04, 2019

Do Not Disturb…The Soil

2019-04-17T16:50:15-04:00April 17th, 2019|

Buy the Book!

 

This week, our #RegenerativeMinute video provides a snapshot of why NOT tilling the earth is so important to growing nutrient-rich food. Currently, both conventional and organic farmers rely a great deal on tillage to control weeds.  But some farmers have found a way to grow crops while keeping the ground covered and stable — these no-till farmers have been at the forefront of creating regenerative farming — a way of farming that restores natural resources, rather than depleting — or even sustaining them.

There are many other benefits of NoTill of course – we will feature some of those aspects in future episodes.  You can only […]

27 02, 2019

Share the Risk

2019-02-27T15:21:22-05:00February 27th, 2019|

If we want a different food system — one that is optimal for both people and the planet, we ALL have to share the risk it takes to get there. Consumers have the power💥 to create an incentive for food companies that are fighting hard for their attention— to support farmers who can heal the earth 🌎 for us all! Together, we can help farmers shift toward regenerative agriculture at a scale that can make a real difference.  

If we want to share the rewards of an agricultural system that uses less chemicals and stores carbon in the ground, we all have to share the risk that comes with making big changes to a small margin […]

12 10, 2018

69% of 18-34 Year-Olds Are “Belief Driven Buyers” — Here’s A Better Way to Appeal to Them

2018-10-12T16:18:49-04:00October 12th, 2018|

By Sara Harper

A newly released survey of consumers finds that well over a majority around the world (including in the U.S.) now consider the social mission of a brand to be a critical attribute that affects their purchasing decisions.

The 2018 Edelman Earned Brand study finds that nearly 2/3 or 64% of global consumers will buy or boycott a brand solely because of its position on a social or political issue. As the study points out, this is a “staggering increase of 13 points from last year.”

Fully 59% of consumers in the U.S. (up 12 points from last year) are now characterized as “Belief-Driven Buyers” by the study author.

And it’s not just one country or one age group […]

19 03, 2018

Latest Trends in Natural Food Shared at Expo West 2018

2018-03-20T16:25:21-04:00March 19th, 2018|

By Sara Harper

Last week, I journeyed across country to attend the Natural Products Expo West 2018 food show.  So did some 80,000 other people!  The event brings together new and emerging food companies sampling their latest creations and retail food buyers and suppliers from across the country.  It is a great chance to taste, see and learn the stats behind the latest trends and hot ingredients coming to your grocery store soon.

The show, which lasts almost a full week, contains educational workshops and trend reports as well as a giant trade show floor where some 3,000 food companies offer wall-to-wall samples of the latest […]

25 05, 2017

Blue Evolution’s Gift from the Sea

2017-09-11T20:54:29-04:00May 25th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

Gift From the Sea. Our minds go right to fish and shellfish, maybe even to Jesus enabling a big catch, but what if the most sustainable gift is a plant?

We are all aware of how healthy eating fish tends to be. Many of us are aware also that some commonly eaten fish are bioaccumulations of toxins as well as healthy compounds such as vitamins and omega-3 fatty acids. Doesn’t it make sense to eat some of the healthy things the fish are eating?   Isn’t this doubly true if this can be done deliciously? How about triply if the product can reduce the impacts of Carbon Dioxide […]

9 05, 2017

Banana Wave® Reinvents the Non-Dairy Beverage Space

2017-09-11T20:56:00-04:00May 9th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

By: Sara Harper 

“Eating more like our ancestors did.”  That is increasingly seen as one of the missing pieces of the health puzzle in our modern developed country by everyone from macrobiotic hippies in California to health scientists in Boston.  From the trend of using more whole food ingredients to strict “Paleo-” diets to foraging — this is one of the big themes of nutrition today.

Of course, we don’t live in an Eden where we need merely to pluck a fully ripened fruit from a conveniently growing tree; we could never in our history have been able to afford to be […]

11 04, 2017

Bella Gluten Free: Baking Made Easy

2017-09-11T20:56:52-04:00April 11th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

A blog series by Sara Harper

Bella Gluten Free

Bella Gluten Free is on a mission to bring joy and health back to those that follow a restricted diet.  “Bella” means beautiful in Italian, which is both a link to the founder’s heritage and her belief that restoring health and taste is truly a beautiful thing.  I got to meet Bella Gluten-Free’s founder, Mary Capone, at this years’ Natural Products Expo West trade show in California.  In this post, she shares […]

11 01, 2017

Sustainability’s Market Return

2017-09-11T20:59:52-04:00January 11th, 2017|

As a marketing (we prefer the term engagement) company, we are always keeping our eyes out for the latest research that will help our clients to grow. My work focuses on sustainability in the food and agricultural sector – and how we take our farmer and food company clients to the next level of growth by creating captivating messaging and exciting opportunities for consumers to experience a brand – with the farmer’s story and sustainability playing a starring role in that process. So, when I read a story yesterday in Inc. with the title: “New Research Shows that Marketing Sustainability Can Sway Customers Worldwide,” you can imagine my excitement! The study, commissioned by Unilever (makers of Dove soap, […]

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