27 02, 2019

Share the Risk

2019-02-27T15:21:22-05:00February 27th, 2019|

If we want a different food system — one that is optimal for both people and the planet, we ALL have to share the risk it takes to get there. Consumers have the power💥 to create an incentive for food companies that are fighting hard for their attention— to support farmers who can heal the earth 🌎 for us all! Together, we can help farmers shift toward regenerative agriculture at a scale that can make a real difference.  

If we want to share the rewards of an agricultural system that uses less chemicals and stores carbon in the ground, we all have to share the risk that comes with making big changes to a small margin […]

12 10, 2018

69% of 18-34 Year-Olds Are “Belief Driven Buyers” — Here’s A Better Way to Appeal to Them

2018-10-12T16:18:49-04:00October 12th, 2018|

By Sara Harper

A newly released survey of consumers finds that well over a majority around the world (including in the U.S.) now consider the social mission of a brand to be a critical attribute that affects their purchasing decisions.

The 2018 Edelman Earned Brand study finds that nearly 2/3 or 64% of global consumers will buy or boycott a brand solely because of its position on a social or political issue. As the study points out, this is a “staggering increase of 13 points from last year.”

Fully 59% of consumers in the U.S. (up 12 points from last year) are now characterized as “Belief-Driven Buyers” by the study author.

And it’s not just one country or one age group […]

25 05, 2017

Blue Evolution’s Gift from the Sea

2017-09-11T20:54:29-04:00May 25th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

Gift From the Sea. Our minds go right to fish and shellfish, maybe even to Jesus enabling a big catch, but what if the most sustainable gift is a plant?

We are all aware of how healthy eating fish tends to be. Many of us are aware also that some commonly eaten fish are bioaccumulations of toxins as well as healthy compounds such as vitamins and omega-3 fatty acids. Doesn’t it make sense to eat some of the healthy things the fish are eating?   Isn’t this doubly true if this can be done deliciously? How about triply if the product can reduce the impacts of Carbon Dioxide […]

9 05, 2017

Banana Wave® Reinvents the Non-Dairy Beverage Space

2017-09-11T20:56:00-04:00May 9th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

By: Sara Harper 

“Eating more like our ancestors did.”  That is increasingly seen as one of the missing pieces of the health puzzle in our modern developed country by everyone from macrobiotic hippies in California to health scientists in Boston.  From the trend of using more whole food ingredients to strict “Paleo-” diets to foraging — this is one of the big themes of nutrition today.

Of course, we don’t live in an Eden where we need merely to pluck a fully ripened fruit from a conveniently growing tree; we could never in our history have been able to afford to be […]

11 04, 2017

Bella Gluten Free: Baking Made Easy

2017-09-11T20:56:52-04:00April 11th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

A blog series by Sara Harper

Bella Gluten Free

Bella Gluten Free is on a mission to bring joy and health back to those that follow a restricted diet.  “Bella” means beautiful in Italian, which is both a link to the founder’s heritage and her belief that restoring health and taste is truly a beautiful thing.  I got to meet Bella Gluten-Free’s founder, Mary Capone, at this years’ Natural Products Expo West trade show in California.  In this post, she shares […]

24 03, 2017

RollinGreens Creates New Opportunities for Colorado Millet Farmers One Tot at a Time

2017-09-11T20:57:42-04:00March 24th, 2017|

RollinGreens has deep roots in the food business, Boulder and healthy, sustainable innovation.  The name comes from the original organic food truck business in Boulder run by Co-Founder Ryan Cunningham’s parents in 1980.  I met he and his wife, fellow Co-Founder Lindsey Cunningham at the recent natural products Expo West trade show and was impressed both by their product and their story – particularly how they have been able to work directly with farmers to bring a healthy, sustainable product to the market in a way that provides greater value for all involved in their supply-chain.  They shared with me about their journey into becoming a challenger brand – and provided a […]

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