18 09, 2019

Fear the Status Quo, Not the Risks of Change

2019-09-18T12:18:02-04:00September 18th, 2019|

By Sara Harper, Founder of Grounded Growth, LLC

I’ve never been a patient person . . . and yet, patience is most certainly required when you are trying to build a new market . . . a new way of doing things.

People have so much fear of change.  They fear it for good reasons.  Disruption means risk . . . it means there is a chance that a decision you make could hurt your team, your company . . . and of course, your family.  We are hard-wired to minimize risk for good reasons.

I know this.  I’ve lived it.  And yet, I forget that it is fear holding people […]

25 06, 2019

Meet the Regenerative Consumer

2019-06-25T18:23:07-04:00June 25th, 2019|

Despite a growing amount of coverage, the term “regenerative agriculture,” is not well-known to consumers . . . yet.
Still, there are many reasons to believe that as consumers get to know about regenerative agriculture, they will love it.  We know this because this way of growing ingredients actually delivers on almost all the things that consumers say they want in a food system.  But more than that, it delivers on a deeper desire to return to valuing authentic relationships in an age of so much hype.
To see the alignment between what regenerative agriculture offers and what consumers want, consider what the regenerative consumer will be:
Much like the land that grows our food, consumers yearn to […]
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