11 02, 2020

Make a Statement – Vote for Jenn!

2020-02-11T12:22:35-05:00February 11th, 2020|

It’s not often that you get a chance to send a signal directly to the food and agriculture industry about the kind of example you’d like to see more of just by clicking a button.

You have a chance to do just that by voting online for the owner of one of our brand partners, Jennifer Kocher,  in the Emerging Food and Ag Leaders campaign. 

Make a statement – show support for one of the few food companies that has actually paid a farmer to expand regenerative agriculture and is actively working to help them convert regeneratively-grown crops into ingredients to use in her pro

19 09, 2019

Finding the Link Between Healthier Soil & Healthier Food — Nutrient Density Testing

2019-09-19T08:48:55-04:00September 19th, 2019|

What if you could buy food that contains more of the nutrients our bodies need to be healthy?

Turns out, we could. If ingredient makers choose to partner with regenerative farmers who conduct nutrient density testing of their crops . . . like, oh, members of Grounded Growth!?!!

In this week’s RegenerativeMinute, Grounded Growth member Dr. Jill Clapperton shares one example from this promising area of study showing how regenerative agriculture can create more nutrient dense food.

What is Nutrient Density Testing?

Nutrient density testing is one way to quantify the nutritional benefits that result from the choices farmers make about how to grow their crops.

Grounded Growth is very focused on this promising area of inquiry […]

17 09, 2019

Grounded Growth Named As Key Organization Moving Regenerative Agriculture Forward

2019-09-18T11:45:09-04:00September 17th, 2019|

Over the years, I’ve learned so much from the New Hope Network.  From attending their amazing Natural Products Expo West & Expo East trade shows, to their natural business school course . . . to staying up-to-date on the latest consumer trends through the great content they continually provide.  As company that is trying to bridge the gap between farmers and the natural products sector, a huge part of that pathway runs right through the New Hope Network.

So, when they included us in a list of 10 amazing organizations moving regenerative agriculture forward . . . it was quite a day!  Of course, […]

25 06, 2019

Meet the Regenerative Consumer

2019-06-25T18:23:07-04:00June 25th, 2019|

Despite a growing amount of coverage, the term “regenerative agriculture,” is not well-known to consumers . . . yet.
Still, there are many reasons to believe that as consumers get to know about regenerative agriculture, they will love it.  We know this because this way of growing ingredients actually delivers on almost all the things that consumers say they want in a food system.  But more than that, it delivers on a deeper desire to return to valuing authentic relationships in an age of so much hype.
To see the alignment between what regenerative agriculture offers and what consumers want, consider what the regenerative consumer will be:
Much like the land that grows our food, consumers yearn to […]
21 06, 2019

Come Meet Our Members & Explore Building Regenerative Supply Chains Together!

2019-06-25T12:28:46-04:00June 21st, 2019|

Join us for a power-packed half-day session that explores building regenerative supply chains with our network!

Event co-located with Regenerative Food Systems Investment Forum

Members will deepen the relationships they have established online.  Non-members get a chance to experience the Grounded Growth network and learn about how we help members add value to their business by embracing regenerative agriculture.   Together, we will take another step toward fixing our food system!

8:00-8:15am           Introductions

8:15-8:30am           Our Value-Adding Partnership Pathways (Sara Harper)

8:30-9:00am      […]

12 10, 2018

69% of 18-34 Year-Olds Are “Belief Driven Buyers” — Here’s A Better Way to Appeal to Them

2018-10-12T16:18:49-04:00October 12th, 2018|

By Sara Harper

A newly released survey of consumers finds that well over a majority around the world (including in the U.S.) now consider the social mission of a brand to be a critical attribute that affects their purchasing decisions.

The 2018 Edelman Earned Brand study finds that nearly 2/3 or 64% of global consumers will buy or boycott a brand solely because of its position on a social or political issue. As the study points out, this is a “staggering increase of 13 points from last year.”

Fully 59% of consumers in the U.S. (up 12 points from last year) are now characterized as “Belief-Driven Buyers” by the study author.

And it’s not just one country or one age group […]

25 05, 2017

Blue Evolution’s Gift from the Sea

2017-09-11T20:54:29-04:00May 25th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

Gift From the Sea. Our minds go right to fish and shellfish, maybe even to Jesus enabling a big catch, but what if the most sustainable gift is a plant?

We are all aware of how healthy eating fish tends to be. Many of us are aware also that some commonly eaten fish are bioaccumulations of toxins as well as healthy compounds such as vitamins and omega-3 fatty acids. Doesn’t it make sense to eat some of the healthy things the fish are eating?   Isn’t this doubly true if this can be done deliciously? How about triply if the product can reduce the impacts of Carbon Dioxide […]

9 05, 2017

Banana Wave® Reinvents the Non-Dairy Beverage Space

2017-09-11T20:56:00-04:00May 9th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

By: Sara Harper 

“Eating more like our ancestors did.”  That is increasingly seen as one of the missing pieces of the health puzzle in our modern developed country by everyone from macrobiotic hippies in California to health scientists in Boston.  From the trend of using more whole food ingredients to strict “Paleo-” diets to foraging — this is one of the big themes of nutrition today.

Of course, we don’t live in an Eden where we need merely to pluck a fully ripened fruit from a conveniently growing tree; we could never in our history have been able to afford to be […]

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