Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture
By: Sara Harper
“Eating more like our ancestors did.” That is increasingly seen as one of the missing pieces of the health puzzle in our modern developed country by everyone from macrobiotic hippies in California to health scientists in Boston. From the trend of using more whole food ingredients to strict “Paleo-” diets to foraging — this is one of the big themes of nutrition today.
Of course, we don’t live in an Eden where we need merely to pluck a fully ripened fruit from a conveniently growing tree; we could never in our history have been able to afford to be […]