18 09, 2019

Fear the Status Quo, Not the Risks of Change

2019-09-18T12:18:02-04:00September 18th, 2019|

By Sara Harper, Founder of Grounded Growth, LLC

I’ve never been a patient person . . . and yet, patience is most certainly required when you are trying to build a new market . . . a new way of doing things.

People have so much fear of change.  They fear it for good reasons.  Disruption means risk . . . it means there is a chance that a decision you make could hurt your team, your company . . . and of course, your family.  We are hard-wired to minimize risk for good reasons.

I know this.  I’ve lived it.  And yet, I forget that it is fear holding people […]

27 02, 2019

Share the Risk

2019-02-27T15:21:22-05:00February 27th, 2019|

If we want a different food system — one that is optimal for both people and the planet, we ALL have to share the risk it takes to get there. Consumers have the power💥 to create an incentive for food companies that are fighting hard for their attention— to support farmers who can heal the earth 🌎 for us all! Together, we can help farmers shift toward regenerative agriculture at a scale that can make a real difference.  

If we want to share the rewards of an agricultural system that uses less chemicals and stores carbon in the ground, we all have to share the risk that comes with making big changes to a small margin […]

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