25 09, 2020

Making Regenerative Real

2020-09-25T12:10:08-04:00September 25th, 2020|

By Sara Harper
Just like the Velveteen Rabbit said, “Once you are Real, you can’t be ugly, except to people who don’t understand.”
My fervent hope is that Regenerative Agriculture becomes REAL to people . . . not just the next fad to feel virtuous about — and certainly, not a new club for the environmental elite to use against the great unwashed masses.
I want people to really understand the beauty of BALANCE — and that this is the path forward for healing […]
12 08, 2020

How Can Regenerative Help Create Food that Restores People & the Planet?

2020-08-14T11:57:11-04:00August 12th, 2020|

Download Our Free Guide Designed to Help Consumers Understand Regenerative!

Regenerative agriculture.  We talk a lot about it on our site, but there are still many people who don’t know what it is.  You might be one of them?

What you probably DO know is that you are often being misled from marketing claims about natural, sustainable or organic food that seem to provide what you are looking for — but often, do not.

To help you cut through the confusing maze of “natural food” marketing and give you an insider’s eye for knowing what’s what, we have created a new membership option — our Regenerative Consumer Circle.

We also created a white paper to talk through […]

25 02, 2020

Is your ingredient grown with cover crops?

2020-02-25T11:49:08-05:00February 25th, 2020|

What will you say when consumers start asking about it?

Last week, Grounded Growth participated in a great conference in Ontario, Canada focusing on how regenerative agriculture principles help change farming from a job to a mission — one that not only saves the farmer money, but restores the earth we all share while creating a healthier way to grow our food!

One of the most amazing parts of the conference came from a day-long soil health workshop presented by Joel Williams  In this picture from his presentation, Joel explains that when farmers use cover crops, they are using nature (plant roots) to unlock access to nutrients that […]

16 10, 2019

A Roadmap for Regenerative

2019-10-16T13:12:13-04:00October 16th, 2019|

Bringing regeneratively-grown ingredients and products to market is hard — it requires building new supply chains — new ways of doing business. If only there were a roadmap to guide farms and consumer product companies…..

Now there is . . . for our members.

Our roadmap gives you the best of our expertise based on real projects going to market now — plus allows you to learn from the first-movers in our network.

Together, we can scale up a way of doing business that restores rather than depletes people and the planet!

In this 1-minute video, learn why the roadmap is needed and how it helps members build a regenerative strategy.

 

17 09, 2019

Grounded Growth Named As Key Organization Moving Regenerative Agriculture Forward

2019-09-18T11:45:09-04:00September 17th, 2019|

Over the years, I’ve learned so much from the New Hope Network.  From attending their amazing Natural Products Expo West & Expo East trade shows, to their natural business school course . . . to staying up-to-date on the latest consumer trends through the great content they continually provide.  As company that is trying to bridge the gap between farmers and the natural products sector, a huge part of that pathway runs right through the New Hope Network.

So, when they included us in a list of 10 amazing organizations moving regenerative agriculture forward . . . it was quite a day!  Of course, […]

25 06, 2019

Meet the Regenerative Consumer

2019-06-25T18:23:07-04:00June 25th, 2019|

Despite a growing amount of coverage, the term “regenerative agriculture,” is not well-known to consumers . . . yet.
Still, there are many reasons to believe that as consumers get to know about regenerative agriculture, they will love it.  We know this because this way of growing ingredients actually delivers on almost all the things that consumers say they want in a food system.  But more than that, it delivers on a deeper desire to return to valuing authentic relationships in an age of so much hype.
To see the alignment between what regenerative agriculture offers and what consumers want, consider what the regenerative consumer will be:
Much like the land that grows our food, consumers yearn to […]
17 04, 2019

Do Not Disturb…The Soil

2019-04-17T16:50:15-04:00April 17th, 2019|

Buy the Book!

 

This week, our #RegenerativeMinute video provides a snapshot of why NOT tilling the earth is so important to growing nutrient-rich food. Currently, both conventional and organic farmers rely a great deal on tillage to control weeds.  But some farmers have found a way to grow crops while keeping the ground covered and stable — these no-till farmers have been at the forefront of creating regenerative farming — a way of farming that restores natural resources, rather than depleting — or even sustaining them.

There are many other benefits of NoTill of course – we will feature some of those aspects in future episodes.  You can only […]

27 02, 2019

Share the Risk

2019-02-27T15:21:22-05:00February 27th, 2019|

If we want a different food system — one that is optimal for both people and the planet, we ALL have to share the risk it takes to get there. Consumers have the power💥 to create an incentive for food companies that are fighting hard for their attention— to support farmers who can heal the earth 🌎 for us all! Together, we can help farmers shift toward regenerative agriculture at a scale that can make a real difference.  

If we want to share the rewards of an agricultural system that uses less chemicals and stores carbon in the ground, we all have to share the risk that comes with making big changes to a small margin […]

25 05, 2017

Blue Evolution’s Gift from the Sea

2017-09-11T20:54:29-04:00May 25th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

Gift From the Sea. Our minds go right to fish and shellfish, maybe even to Jesus enabling a big catch, but what if the most sustainable gift is a plant?

We are all aware of how healthy eating fish tends to be. Many of us are aware also that some commonly eaten fish are bioaccumulations of toxins as well as healthy compounds such as vitamins and omega-3 fatty acids. Doesn’t it make sense to eat some of the healthy things the fish are eating?   Isn’t this doubly true if this can be done deliciously? How about triply if the product can reduce the impacts of Carbon Dioxide […]

9 05, 2017

Banana Wave® Reinvents the Non-Dairy Beverage Space

2017-09-11T20:56:00-04:00May 9th, 2017|

Exploring the Stories of Challenger Brands and How They Intersect with American Agriculture

By: Sara Harper 

“Eating more like our ancestors did.”  That is increasingly seen as one of the missing pieces of the health puzzle in our modern developed country by everyone from macrobiotic hippies in California to health scientists in Boston.  From the trend of using more whole food ingredients to strict “Paleo-” diets to foraging — this is one of the big themes of nutrition today.

Of course, we don’t live in an Eden where we need merely to pluck a fully ripened fruit from a conveniently growing tree; we could never in our history have been able to afford to be […]

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