25 09, 2020

Making Regenerative Real

2020-09-25T12:10:08-04:00September 25th, 2020|

By Sara Harper
Just like the Velveteen Rabbit said, “Once you are Real, you can’t be ugly, except to people who don’t understand.”
My fervent hope is that Regenerative Agriculture becomes REAL to people . . . not just the next fad to feel virtuous about — and certainly, not a new club for the environmental elite to use against the great unwashed masses.
I want people to really understand the beauty of BALANCE — and that this is the path forward for healing […]
17 04, 2019

Do Not Disturb…The Soil

2019-04-17T16:50:15-04:00April 17th, 2019|

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This week, our #RegenerativeMinute video provides a snapshot of why NOT tilling the earth is so important to growing nutrient-rich food. Currently, both conventional and organic farmers rely a great deal on tillage to control weeds.  But some farmers have found a way to grow crops while keeping the ground covered and stable — these no-till farmers have been at the forefront of creating regenerative farming — a way of farming that restores natural resources, rather than depleting — or even sustaining them.

There are many other benefits of NoTill of course – we will feature some of those aspects in future episodes.  You can only […]

11 01, 2017

Sustainability’s Market Return

2017-09-11T20:59:52-04:00January 11th, 2017|

As a marketing (we prefer the term engagement) company, we are always keeping our eyes out for the latest research that will help our clients to grow. My work focuses on sustainability in the food and agricultural sector – and how we take our farmer and food company clients to the next level of growth by creating captivating messaging and exciting opportunities for consumers to experience a brand – with the farmer’s story and sustainability playing a starring role in that process. So, when I read a story yesterday in Inc. with the title: “New Research Shows that Marketing Sustainability Can Sway Customers Worldwide,” you can imagine my excitement! The study, commissioned by Unilever (makers of Dove soap, […]

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